Restaurant operators Hospitality groups across Australia Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Segment-based offers
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Hospitality is relationship-based Marketing works better with context
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:
* Segmentation based on real spend Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Integration with booking tools Connections to social restaurant franchise opportunities Australia + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.